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Sun Life Financial Introduces Sun Universal ProtectorPlus: New Universal Life Product with Industry-first Features

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Copyright:Business Wire
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WELLESLEY, Mass.--(BUSINESS WIRE)--July 30, 2007--The U.S. division of Sun Life Financial (NYSE: SLF, TSX: SLF) is broadening its universal life product portfolio by launching Sun Universal ProtectorPlus, a new flexible premium universal life product featuring affordable death benefit protection plus high cash value accumulation. ProtectorPlus compliments Sun Life's industry-leading no-lapse guarantee UL by appealing to a wide spectrum of clients seeking value and flexibility in a single product.

Sun Universal ProtectorPlus addresses a variety of individual and business needs, including estate planning, executive benefit funding, supplemental retirement income, college savings and debt reduction. The product features a Loan Lapse Protection rider for overloan protection, flexible premium payment options, and an Accelerated Benefit rider that lets customers access a portion of the policy's face amount if they become terminally ill. Sun Universal ProtectorPlus also has two industry-first policy features, included at no additional cost, that address client needs beyond just life insurance.

-- The Assist America feature protects insureds through immediate access to a worldwide network of more than 600,000 medical professionals and reimbursement for any emergency medical care expenses that they or their dependants incur 100 miles or more from home. In addition, Assist America provides complete aftercare services, including on-going case management, transportation for patients and family members, referrals to local specialists, translation services, and much more.*

-- The Charitable Giving Benefit Rider provides policyowners with a unique opportunity to do more for causes they care about by leaving a greater legacy. For policies with a face amount of $1 million or more, Sun Life Financial will bequeath an insured's designated charity with an amount equal to 1% of the death benefit (over and above the policy death benefit), up to a limit of $100,000.*





"The market for universal life products is very favorable," said Michele Van Leer, Sr. Vice President and General Manager, Individual Insurance Division for Sun Life Assurance Company of Canada, the issuer of this product. "Sun Universal ProtectorPlus' strong combination of price, cash value and product features is an attractive choice for many consumers. Assist America and the Charitable Giving Benefit Rider offer clients distinctive added benefits that provide peace of mind when they travel and the comfort of knowing that they will be helping causes that they care about. This is a product that truly offers clients value throughout their lifetime and beyond."

(Sun Universal ProtectorPlus is issued by Sun Life Assurance Company of Canada in all states other than New York, where the issuing company is Sun Life Insurance and Annuity Company of New York.)

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2007, the Sun Life Financial group of companies had total assets under management of US $386.6 billion.

Sun Life Financial Inc. trades on the New York (NYSE), Toronto (TSX) and Philippine (PSE) stock exchanges under ticker symbol SLF.

* Assist America and the Charitable Giving Benefit Rider are not available in all states. Selected other riders may not be available in a particular state. For more information, visit www.sunlife-usa.com.

SLPC # 17785 (07/07)

Exp. 07/08


CONTACT: Sun Life Financial Jennifer Posterro, 781-446-1964 jennifer.posterro@sunlife.com



This is a news service of Thomson Business Intelligence Service ©2006. This content is for your personal use only, subject to Terms and Conditions. No redistribution allowed.



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