Increase in producer satisfaction with primary BGAs reported despite less optimistic outlook on the industry as a whole.

Clearwater, FL - November 6, 2008— Agent Media, publisher of the Agent's Sales Journal and Insurance Marketing magazine, and the National Association of Independent Life Brokerage Agencies (NAILBA) have partnered to produce their third annual Brokerage Study. A record 1,574 independent insurance agents took part in the survey, which garnered the highest number of responses ever in an Agent Media market study.

The goal of the study was to identify the challenges and opportunities insurance professionals experience and provide a comprehensive look at how licensed life and health producers throughout the country view their relationships with their primary brokerage general agencies (BGAs). Along with other information that BGAs will find helpful, this year's results show that agents are more content with their primary BGA than last year, with 44 precent of agents willing to stick with their primary BGA and very unlikely to move their business, versus 39 percent in 2007.

"We're thrilled with the level of response we received from agents," said James Green, editor-in-chief at Agent Media. "This study will provide valuable information for BGAs including insight into their relationship with agents and what they can do to increase recruitment and retention."

"Agents reading this study will be interested in discovering what their peers' experiences have been and how those experiences are similar to their own," adds NAILBA's executive director, Jack Chiasson, CMP. "No other study provides this type of in-depth information."

The results of the study will be published in the November issues of the Agent's Sales Journal and Insurance Marketing magazine and will also be distributed at NAILBA's annual conference November 13-15.

Contacts

Agent Media
James Green
Editor-in-Chief
800-933-9449 Ext. 229

NAILBA
Jack Chiasson, CMP
Executive Director
703-383-3066
jchiasson@nailba.org