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RDATE:25012008
esure motor insurance warns that over 300,000 UKdrivers may be
suffering from a sleep disorder that could put them in danger of
falling asleep at the wheel, posing a huge threat to safety on UKroads.
According to NHS Direct1, Obstructive Sleep Apnoea-Hypopnoea Syndrome,
or OSAHS, affects over 1 in 100 people and is on the rise by a shocking
35 per cent due to the nation's growing obesity and alcohol problem.
OSAHS is a sleep disorder in which a person has irregular breathing at
night and as a result is excessively sleepy during the day. Alarmingly
most sufferers don't even know they have it, yet the disorder could put
them at high risk of falling asleep behind the wheel.
But it doesn't just stop there - those suffering from a common cold and
blocked noses could also be at risk. Overweight men between the ages of
30 and 65, are most at risk as are those who consume excessive amounts
of alcohol.
Research by esure motor insurance2 found that driving is the everyday
activity that makes Brits yawn the most (21 per cent). The same
research also revealed that a shocking eight per cent of drivers admit
to having fallen asleep at the wheel and over a quarter (28 per cent)
have been known to micro-sleep' - have not been able to recall certain
parts of their car journey. The average driver admitted that the
longest they'd ever spent behind the wheel without a break was just
under four hours - double the recommended maximum amount.
Given that a fifth of people admit that long distance driving is a
yawn, it would seem that the message behind the UK's tiredness kills,
take a break' signs3 aren't getting through. esurefound that drivers
are using alternative methods to stay awake2. Opening the window is the
most popular way for drivers to keep themselves alert (81 per cent),
but slapping themselves across the face (6 per cent) is one of the more
extreme methods that drivers confess to resorting to, in order to wake
themselves up.
The rise in OSAHS coupled with UKdrivers increasing fatigue at the
wheel is a major cause for concern when it comes to preventing road
accidents.
Dr Chris Idzikowski4,Director of the EdinburghSleep Centre, said:
"OSAHS is on the rise and the fact that it affects so many UKdrivers
without them realising it, is concerning. Drivers should check for
symptoms of OSAHS and be extra vigilant when planning long drives.
Sleeping on your front or side helps OSAHS. If you've got a cold take
decongestants to improve the quality of your sleep and use your inhaler
regularly if you're asthmatic. It's also important to avoid alcohol the
night before a long journey. Those who suffer from the symptoms and are
in a high risk category should visit their local GP for further advice".

Symptoms of OSAHS include:
Excessive daytime sleepiness Lack of concentration Snoring (although
not everyone who snores has Sleep Apnoea5) Frequent awakenings during
the night
Difficulties with breathing Feeling unrested after sleep Gasping,
choking or snorting during sleep Irritability or change in personality
Excessive urination at night (Nocturia)
Morning headaches; and dry mouth on waking
Mike Pickard, Head of Risk and Underwriting at esure, said:
"All motorists should check for symptoms of OSAHS, especially as
research indicates that those who have it, don't actually know they
suffer from it.
"Tiredness kills and all drivers should think, not only about
themselves, but about other road users. Motorists should never start a
long journey tired and always take plenty of breaks."
About esure car insurance:
--Free courtesy car offered as standard - provided the car is being
repaired by one of esure's recommended repairers.
--No claims discount (NCD) up to a maximum of 75% - policyholders with
5 years or more NCD will immediately get a 70% discount and can then
earn an extra 1% discount per year for the next 5 claim-free years with
esure.
--Motoring Legal Protection - for GBP20.99 policyholders will be
provided with up to GBP50,000 of cover for legal assistance to help
them recover any uninsured losses.
--Breakdown cover - 24-hour breakdown assistance service provided by
Green Flag. For an optional extra, policyholders can take out breakdown
cover that ranges from basic roadside assistance to a full service
covering roadside assistance, home rescue and recovery.
Notes to editors:
1 Details on OSAHS can be found at:
http://www.nhsdirect.nhs.uk/articles/article.aspx?articleId=340
2All research quoted is based on an ICM Poll involving the interview of
a random selection of 1004 people aged 18+, by telephone between April
20th and 22nd 2007.
3 Department for Transport's (DfT) THINK! Campaign advises drivers to
plan their journey to include a 15-minute break every two hours.
http://www.thinkroadsafety.gov.uk/campaigns/drivertiredness/drivertiredn
ess.htm
4 Dr Chris Idzikowski BSc PhD CPsychol FBPsS - Centre Directorof
EdinburghSleep Centre
http://www.edinburghsleepcentre.com/about_us/index_ci.htm

5In Sleep Apnoea, the upper airway (pharynx) collapses repeatedly, at
irregular intervals, during sleep cutting off the flow of air. This
causes people to come out of deep sleep and either wake momentarily or
sleep lightly, to try to breathe more deeply. The person soon resumes
deep sleep, and the cycle begins again. The period of wakefulness is so
brief that even though it may happen hundreds of times a night, the
person usually won't remember waking up.
About esure:
esure was launched in 2001 and is a joint venture between Peter Wood
and HBOS. The company offers car, home, pet and travel insurance over
the internet and by phone. esure also offers car insurance cover
through Halifax Car Insurance, Sainsbury's Car Insurance and, most
recently, the Sheilas' Wheels brands.
About the Dr Chris Idzikowski BSc PhD CPsychol FBPsS: Centre Director
Chris's formal interest in sleep began in Edinburgh where he earned his
PhD working with Emeritus Professor Ian Oswald, the UK's founding
father of sleep research.
After Edinburghhe went to study anxiety and fear in Cambridge(Medical
Research Council) before setting up and running the Janssen Research
Foundation's clinical pharmacology sleep laboratory in Oxford.
From there he left to become Deputy Head of the Human
Psychopharmacology Research Unit at the Robens Institute of Health and
Safety, Surreybefore setting up the Sleep Assessment and Advisory
Service. Chris helped found and then served as Chairman of the British
Sleep Society. He has also sat on the boards of the Sleep Medicine
Research Foundation, the European Sleep Research Society and the U.S
Sleep Research Society. He was founding Chairman of the Royal Society
of Medicine Forum on sleep and its disorders and guided its transition
to become the Sleep Medicine Section. He has held many honorary
appointments, both health authority (Oxford) and University (e.g
Queen's University of Belfast, Visiting Professor, Surrey University)
he has also contributed to various sleep-related charitable
organisations (e.g. Finland's Unettomat) as well as publishing numerous
papers and books on sleep, including "Learn to sleep well" (2000),
"Beating Insomnia" (2003), "The Insomnia Kit" (1999) and "Serotonin,
Sleep and Mental Disorder" (1991) and maintaining a web presence
(www.neuronic.com and www.sleepspecialists.co.uk). Information from
http://www.edinburghsleepcentre.com/about_us/index_ci.htm
CONTACT: Claire Hook, Mischief PR
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