Evive Health Earns Prestigious Gold Aster Award for Its Work with the State of Nebraska
Business Wire, Inc. |
Innovative Direct Mail Program Empowers State Employees to Take Better Control of
Together, the team developed a new approach that in just nine months boosted the state’s preventive care screenings by 19 percent. Based on these engagement efforts and their direct outcomes, the state of
To date, approximately 42 percent of
“We applied an emerging notion in behavioral economics that suggest that people are more likely to act on a piece of information if they first must make an effort, however small, to discover it for themselves,” said
Saravis explains that this mailing was followed with a second mailer where the specific dollar amount fluttered out of the envelope upon opening, in the style of a faux monetary bill, that was set up to slip through the person’s fingers unless further action was taken. “The surrounding messaging underscored that remaining steps needed to be completed by their deadlines before the dollar savings could be realized,” said Saravis.
This potent notion of discovery was also used in a scratch-off postcard mailing that prompted recipients to talk with their doctor about switching from a current brand-name drug to its generic alternative. A curiosity-inducing blank speech bubble prompted recipients to scratch to reveal some office visit “small talk” that could save them big money. Unscratched, the bubble revealed the specific brand-to-generic opportunity based on the individual’s current pharmacy claims.
“We are honored to be recognized by the Aster Awards for our work with
Earlier this year
The Aster Awards is hosted by Marketing Healthcare Today magazine and
About
Founded in 2007,
for
[email protected]
Source:
Copyright: | Copyright Business Wire 2012 |
Wordcount: | 774 |
Advisor News
Annuity News
Health/Employee Benefits News
Life Insurance News