|By Louis Llovio, Richmond Times-Dispatch, Va.|
|McClatchy-Tribune Information Services|
The policy, which was started three weeks ago and is available in 31 states, including
"What we're trying to do is not insure your bike, but we're insuring your body. It's our contention that your body is worth a whole heck of a lot more than your bike is," he said.
Paul, an avid cyclist, said the idea for the policy came from seeing friends and fellow cyclists who have suffered life-altering injuries, leaving them unable to pay bills or take care of their families.
"What we wanted to be able to do is give these people cash" so they can take care of themselves as costs mount, he said.
Cycling is essentially a safe sport, but, because riders are often exposed to cars and rough terrain, injuries can be pretty severe, Paul said.
Paul partnered with
Wyss, a managing director at the firm, said the company's mission is to help create niche insurance products and then work with larger insurance carriers to underwrite them. The company also works to create and manage group insurance plans.
"What we do is pretty unique," he said.
Wyss said Affinity plans to expand the concept to other sports, including equestrian and skiing.
For now, the company is working on getting regulatory approval for the remaining states as well marketing the policy via social media and through cycling organizations.
For sale: civic pride
The RVA Merchandise catalog went live last week with information on where shoppers can buy items such as water bottles and wood signs with the RVA logo.
RVA Creates is a campaign created by Venture Richmond and a group of city leaders, advertising professionals and educators to "promote and stimulate
It was started last year. About 125,000 RVA stickers have been distributed.
Rappahannock River Oysters' new restaurant,
The restaurant, at
Rappahannock River Oysters, which is owned by cousins
This is the third upscale restaurant to open on
Pasture opened in
Convenience store chain 7-Eleven opens its first store in
The 3,000-square-foot store, at
The chain's other "urban walk-up" location is a 2,400-square-foot store on