Whilst the method of pay per click advertising is reaching saturation point from a competition point of view, the gap insurance market potential remains relatively un-harvested.
With 7 years trading under our belt our extensive customer database is an obvious focus for us and if we develop those relationships a little further, we could probably retail the same number of policies without participating in pay per click. Whether we bid high for number one listing or bid lower for position number 5, our PPC click through and conversions rates are very similar so there is no plan to increase activity in this area.”
According to Barley, "2013 will see us paying less attention to our competitor’s on-line activities and more time developing other areas of business opportunity and developing and extending our portfolio of insurance and non-insurance products.”
In 2012 the business was recognised by and invited to enter into acquisition discussions with a major expanding
The car2cover business has a mission to remain a few steps ahead of its competitors and customers appear to be luxuriating in their legendary customer service. It’s surely a recipe for continued success.
Read the full story at http://www.prweb.com/releases/2012/12/prweb10265860.htm
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