TrueCar: Over 1 Million Cars Sold Through Affinity Auto Buying Programs

Proquest LLC

TrueCarr reports that over 1 million new and used vehicles have been purchased through its Affinity Auto Buying Programs (ABP).

In its release on June 10, TrueCar said it operates virtually all significant affinity and co-branded auto buying programs in the U.S.

The Company notes that it partners with over 576 brands, including Fortune 500 companies, banks, credit unions, insurance companies, member-based organizations, online publishers and eCommerce sites.

"We are honored and privileged to partner with respected brands such as USAA, AAA, American Express, U.S. News & World Report, Farmers and GEICO," said TrueCar founder and CEO Scott Painter. "Achieving 1 million vehicle sales is a significant milestone because it means the ABP has provided over $3 billion in savings from TrueCar Certified Dealers to consumers and employees of these companies. Our ability to leverage the marketing resource, reach and strength of our partners' brands through the ABP gives us unrivaled access to most U.S. automotive consumers looking to purchase, finance and trade-in their cars."

"We're delighted to offer to our 8,000-plus TrueCar certified dealers, and the automotive brands they represent, the opportunity to connect with most American households through trusted affinity program relationships," said TrueCar President John Krafcik. "Affinity members value that trust, and the price confidence our negotiation-free car-buying platform can provide, while our retail partners benefit from a fully accountable, pay-for-performance marketing model. It's a winning approach for all."

TrueCar is a negotiation-free car buying and selling platform.