AIG Introduces Insurance To Cover Celebrity Endorsement Risks
Provided through AIG’s
Coverage includes costs associated with removing products and packaging from the marketplace, including their transportation, disposal, or destruction. The coverage also reimburses companies for the removal of marketing and advertising materials bearing the celebrity's image.
"Celebrity Product RecallResponse was developed expressly to address exposures companies take on when they associate with well-known individuals to promote their brands,” said
Available with standalone policy limits up to
Customers also have access to AIG's RiskTool Advantage® to help them assess exposure and prepare and execute a recall plan.
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