The 30-second spot titled "Help" or "Ayuda" in Spanish, which is only the second Aflac ad to not also have an English version, shows a woman sitting on a sofa with a broken leg, pondering if she has enough cash on hand to pay her bills, including basic groceries. It features a concerned father, a baby wearing a diaper and the Aflac duck, naturally, injecting its own brand of humor.
(Watch the commercial:
The commercial aired during the Latin American Music Awards last week, which included an appearance by the feathered fowl. It will now appear on Spanish-language networks through the current election season and
"Research indicates a need to provide better education within the Hispanic community about the value of voluntary insurance products,"
(Click here: It's no duck, but 'One Day Pay' promotion has had major impact on Aflac)
There were 56.6 million Hispanics in
The company will release its third-quarter earnings report on
(c)2016 the Columbus Ledger-Enquirer (Columbus, Ga.)
Visit the Columbus Ledger-Enquirer (Columbus, Ga.) at www.ledger-enquirer.com
Distributed by Tribune Content Agency, LLC.