HUB’s Website and Brand Puts the Customer at the Center of Everything
The reinvigorated HUB brand includes a striking, rich blue roundel that captures and encourages you to look at what is in the center. It visually captures HUB’s assurance and commitment to put the customer at the center of everything it does.
“The reinvigorated brand is fresh and modern, and supports the mission that really drives HUB – putting our customers at the center of everything we do,” said
The roundel is represented throughout the new web experience to emphasize HUB’s focus on the customer, and demonstrate how each HUB broker, account service member and every employee comes together to focus on the customer.
“We redesigned the website to create a new, delightful hands-on experience for visitors,” explained Williams. “The website is structured in a way that best supports them in their quest for information and engagement.”
The website demonstrates HUB’s unique broker perspective, value and counsel to meet customer insurance needs that:
Its intuitive design allows visitors to:
- easily access updated insurance and risk content on their terms, by insurance need or geography
- efficiently navigate to the information they are looking for by insurance product, industry, or liability or risk
- quickly learn about what they need to know about the insurance they are looking for and what they haven’t thought of -- additional risk or liabilities
“The new web experience and brand was the result of a tremendous internal effort but more importantly was rooted in the keen insights and input from many of our customers who supported our journey,” noted