Life insurance has traditionally been sold through the analog agent channel. Insurance carriers rely on commissioned agents, and the resulting consumer experience is not what today's financially savvy, modern consumer expects. Traditional insurance products can be murky, with expensive investment solutions baked in. Ladder offers pure, term insurance, which is generally the best, most cost-effective option for consumers.
"We started Ladder because it's time for better life insurance," says
"Insurance technology is a ripe market for disruption because the current process is completely antiquated," said
Ladder began by streamlining the core insurance product and architecting a way to manage risk in real time. With that foundation in place, it is re-engineering the process of buying life insurance to bring it in line with today's consumer expectations.
"To be successful in the fintech space, and in particular insurance tech, you need a blend of industry, product, and marketing expertise, as well as the ability to reimagine how data and distribution coexist," said
Today, users can visit www.ladderlife.com to explore insightful content, obtain a quote, and sign up for early access to be one of the first to receive coverage in minutes.
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Ladder is the smart, modern way to insure your life. Founded in 2015, Ladder's first-of-its-kind, digital life insurance product is designed around serving today's financially savvy consumer, and architecting a way to structure the risk securely and in real time. Ladder is headquartered in
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