“LIDMA Vision Award” Presented To Voya’s Cynthia Farrow
The LIDMA Vision Award recognizes people and organizations that make substantial contributions to the advancement of the direct response segment of the life insurance industry. It is the highest honor that LIDMA can bestow on an individual or organization.
"Cindy has given of herself tirelessly, working in our industry from many angles," said
Specifically, the LIDMA Vision Award winner is selected based upon several criteria:
- Innovation: Specifically in improving the process of how life insurance is delivered to middle America
- Dedication: To LIDMA and the mission to distribute more life insurance, enhance industry profitability and protect more American families
- Integrity: To combine a keen business sense with care for other people, kindness, and a passion for the benefits of life insurance
According to Udell, some of the reasons
"LIDMA has experienced tremendous annual growth over the past decade and Cindy has been an essential leader in the evolution of our organization into a catalyst for positive change in the direct response life insurance industry," said Udell.
About LIDMA
LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry. The not-for-profit organization is committed to helping members boost their revenues and reduce costs.
For more information visit www.lidma.org.
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