DALBAR Announces Its 2012 Annuity Service Award Winners in Financial Services
GlobeNewswire |
For over two decades,
Important service attributes that dramatically and clearly differentiate these firms from the industry at large include:
- When call center representatives at these firms initially engage clients, they make a positive first impression by showing sincere appreciation for their business more than 90% of the time. This compares to an industry average of 61%.
- Understanding the importance of leaving a lasting impression with clients, these firms excel at adding value beyond the initial requests. This is found more than 80% of the time, compared to the industry average of 55%.
- Consistency in delivering at a superior level. This award was first introduced 15 years ago and
New York Life has earned it 13 times, Pacific Life and Prudential Financial, 12 times, AXA Equitable-Equivest, 8 times,SunAmerica Annuity and Life Assurance Company , 6 times and Genworth has earned it 4 times.
"These firms recognize that consistent attention to customer service helps secure loyalty during weak economic times", said
The award is based on systematic testing of customer service throughout the year.
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CONTACT:Kathleen Whalen 617.723.6400 [email protected]
Source:
Copyright: | 2012 GlobeNewswire, Inc. |
Wordcount: | 375 |
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