Hispanics represent 25% of the population in the top 15 U.S. markets. No longer a niche segment, Latinos have become a powerful consumer force, making it imperative for companies to adapt their business strategies to address cross-cultural needs and reach Hispanic audiences.
"The increase of the Hispanic population in the U.S. presents tremendous opportunities," states
"Cross-Cultural, Targeted, or Neither? Discover the Right Approach to Engage Hispanics," will be held on
This workshop is scheduled to coincide with the start of Hispanic heritage month, a celebration of the histories, cultures, and contributions of Americans with ancestors from
About DIAZ & CO.
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