Allstate Unveils New Hispanic Campaign
The campaign is the Hispanic iteration of Allstate's "It's good to be IN good handsSM," which launched in May. Just like that campaign, this advertising builds on the Good Hands' 85 years of brand equity and positions Allstate as an innovative brand for the future, all based on a differentiated experience and benefits for the customer.
Featuring a fresh and modern look and feel, the Hispanic campaign will include new Spanish-language TV and digital spots that convey product and service offerings aimed at making consumers' lives easier and demonstrating the value of being in Good Hands.
"When the 'It's good to be IN good hands' campaign launched, we wanted consumers to see that being an Allstate customer means being part of something better," said
To give the campaign a boost, the Hispanic launch leverages international reggaeton singer-songwriter Daddy Yankee. "We chose Daddy Yankee for the launch ad as he is at the cutting edge of what's popular with Hispanic consumers," said Flores. The first spot began airing
"For me, being involved in Allstate's new advertising campaign is something I am personally proud of," said Daddy Yankee. "Hispanic Americans are striving to protect their families and this campaign speaks to how Allstate can help protect what means most to you and give you more benefits and rewards than you might expect from your insurance company."
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The ad campaign was developed by Allstate's longtime Hispanic agency partner Lápiz
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