AvMed Names Repp President and Chief Operating Officer
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With nearly 25 years of health benefits experience across national and regional plans, Repp assumes overall responsibility and accountability for AvMed's strategic execution, membership growth, and operating performance. He came to AvMed in 2004 and has since served in sales and marketing leadership roles of escalating responsibility. As senior vice president and chief marketing officer, he had accountability for managing each member touchpoint including relations with some of the state's largest employer groups, as well as AvMed's award-winning service of its 350,000 Members. Repp will apply his vast experience to lead the company's delivery of a truly differentiating experience to those Members, one that leverages nearly 50 years of exemplary service and trust from some of the state's top healthcare providers, systems, and employers.
"Today's changing healthcare environment requires a keen focus on the voice of the customer and a proven understanding of the evolving demands of an increasingly consumer-driven marketplace," said AvMed CEO
"Our plans deliver tremendous value and we're continuously innovating while finding new ways to exceed the expectations of our Members across the only state we've ever served," said Repp. "Though I am humbled and honored to have been appointed to this role, I'm anxious to continue leading AvMed's transformation and escalation above the heavy competition we face. We know that AvMed Members expect more from their health plan and it's my job to make sure we never disappoint."
Repp is active in many
Keywords for this news article include: AvMed, Marketing, Advertising, Managed Care.
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