Precision Advisors Digital Trends Study: What Payers Want From Pharma Can Vary
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Payer segments are hardly uniform; while pricing and contracting information took second place for both Pharmacy Benefit Managers (PBMs) and Integrated Delivery Networks (IDNs), clinical guidelines claimed second place for MCOs.
Increasingly, payers want efficacy data, but also need context regarding where that data places a drug in the treatment paradigm. Payers also consider the total cost of care alongside the price of a particular drug. Data types that are hard to find or collate from other sources were especially prized by payers. International Classification of Diseases (ICD) codes, the universal standard by which countries tabulate population-wide morbidity and mortality data, were cited as a specific example.
According to the study, payers request specific information from pharmaceutical companies (such as clinical guidelines) and they usually receive less than what they asked for. However, payers typically receive more dossiers and patient education materials than they request. The study indicates that pharmaceutical companies have an opportunity to realign their information to raise their relevancy with payers.
Pharmacy Directors Versus Their Medical Counterparts Compared with their medical colleagues, pharmacy directors receive more pricing information and less data on quality measures from pharma companies. Medical directors request quality data more frequently from pharma. More than half (51%) of pharmacy respondents were very interested in receiving information through a managed care website.
"Whether crafting a tablet presentation, designing a mobile app, or mounting an e-mail campaign, pharma should view every project through the lens of the managed care decision maker," said
Keywords for this news article include: Managed Care,
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