Targeting the UK Over-50s with General Insurance: 2017 Report – Research and Markets
The
Acknowledging this should encourage a move away from targeting a homogenous over 50s segment towards focusing on the different lifestages associated with growing older. This is important because differences in lifestyle mean that the insurance needs of individuals also differ. Insurance providers must acknowledge and use this to develop their products and services to make them more relevant to consumers.
Key Findings
- 16.5% of over-50s have a child under 18 and are likely to have buying habits in line with the mass market. Meanwhile 28.9% of parents over 50 have an adult child still living at home and are more likely to need a multi-car policy and extra possessions cover.
- 57.0% of the over-50s
- 35.6% of the over-50s
Key Topics Covered:
1. Executive Summary
2 The Over-50s Segment in the
3 Insurance Needs, Values, and Purchasing Preferences
4 Targeting Over-50s With
5 A Range of Insurance Providers Target the Over-50s
6 Marketing Strategies Should Focus on Lifestage
7 Appendix
Companies Mentioned
- AXA
- Admiral
-
- Ageas
- Animal Friends
- Aviva
- Barclays
- Churchill
-
-
-
- Hastings Direct
- Healthy Pets
- Insure and Go
- LV=
- Legal and General
-
- More Th>n
- Nationwide
- Pet Protect
-
-
- RIAS
- Saga
- Staysure
-
- The Post Office Money
For more information about this report visit http://www.researchandmarkets.com/research/cd2d3v/targeting_the
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