By Tomas McFie
Forever is a long time! But it’s hard to imagine the concept of forever, let alone comprehend how important and valuable it really is.
For starters, try to fathom taking temporary marriage vows instead of “until death do us part.” Or perhaps imagine you’ve been told you have two weeks or less to live after a medical diagnosis. And if those two scenarios don’t increase the value of forever for you, then try wrapping your emotions around the “foreverness” of losing a child, an arm, a leg or your ability to support yourself. This exercise works magic in instilling an appreciation for the value of forever.
Once we own the value of forever, we sincerely can begin to plan and organize our lives around what that future will be like. And until such an appreciation of forever is established, procrastination will continue to attack the life your clients seek. That is because caring and considerate individuals always find ways to make things better for themselves and others. However, too many today no longer can plan or organize their future because 70 percent of American investors lost money in the markets in 2015. So instead of planning and organizing for their future, they are tussling with “how to make a living” instead.
Ask your clients to picture an investment that can never lose any of the returns it gains, while it covers their liabilities and allows them to recover the cost of the things they purchase, including any interest costs. They can easily see that such an investment would alter the value of forever positively and completely.
But many have been led to believe that this formidable investment is a poor choice. That is because most investment advisors overlook the guaranteed features of this investment in exchange for chasing a higher rate of return. But this is exactly why so many Americans lost money in 2015. They exchanged this guaranteed no risk/low return investment for the higher risk/higher projected rate of return, and they lost because the higher return never materialized for them. So instead of increasing their compound annual growth rate, they ended up exchanging safety and security for speculation. This makes the value of forever become even less sustainable for them. This also tempts them risk even greater odds to recover what could have been guaranteed for them all along.
“In these volatile and uncertain times, you need to focus on investments that give you control, options, flexibility and certainty. You want to reduce both stock market and tax risk and you want it to be guaranteed and you want it all to be tax free.”
- Ed Slott
The amazing news is your clients can get all of these things by owning specific kinds of participating whole life insurance. Participating whole life insurance, by its very nature, guarantees to increase the value of the future for your clients and their loved ones.
Not everybody enjoys, or can tolerate, the risk associated with traditional investments. A participating whole life insurance policy can be leveraged and used to buffer risk. So even those who do enjoy or tolerate that risk must realize that having high cash value socked away in a participating whole life insurance policy can increase the value of the future dramatically.
There is still huge opportunity available today for those who value the future. By taking the time to understand how participating whole life insurance can add to that value, your client can make a turning point towards increasing the value of the future and avoid the risk of uncertainty. That is because participating whole life insurance can absorb the risks, create a tax-free cash flow for retirement, allow clients to self-finance future acquisitions and recover the cost of purchase and financing! And in doing so, your client will prevent 60 to 80 percent of your profits from flowing to the money managers of risk-prone traditional investments.
Once your client covers their risks with participating whole life insurance and this kind of money starts flowing back to them, the value of the future will look brighter for them too.
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