Tribal DDB Creates Integrated Campaign for Hiscox Promoting Specialized Insurance for Small Business
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"On the whole, 65% of businesses in the target demographic have an existing policy with a broker, and the rest probably have no insurance. Small business owners have a practical and emotional need to protect their success from risks such as frivolous lawsuits, property damage and subcontractor mistakes," said
The campaign features :30 and :15 online video spots, website updates, and a series of online media executions covering a variety of objectives: raise awareness, motivate people to visit the site for a quote, and convert previous site visitors into customers. Rich media executions feature online video and an interactive, animated series of stories tailored to different professions. Online advertising appears on highly trafficked websites such as CNNMoney,
"The new campaign focuses on our specialization in specific industries like consulting, IT, design, real estate and more," said
The integrated campaign for
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